In addition, the smaller boards of the company enables the management to respond timely, effectively to strategic marketing decisions which is positively correlated to strategic change (Griffith, & Jain, 2011).
Ellaktor SA has also changed its leadership structure and CEO duality because this is a critical factor in making decisions on international marketing. CEO duality occurs when the chair of the board and CEO is the same person in a corporation (Nurdin, 2009). These two positions minimize effectiveness of global marketing in the company because of inefficiency in collaboration.
To the Greek citizens, Polis was much more than a city, though polis means city. But what produced the growth of these Polis? The poleis existed into a mountainous vicinity and as such were definitely separated from each other well by these hills. They became a self-sufficient community, as a result.